Bud is the customer engagement layer for modern banking: an intelligence layer that unifies a bank's data, from core transactions to CRM records, into a single, real-time customer object. A trailblazer in personalization since 2015, Bud has processed tens of billions of transactions and helped over 400 financial institutions replace siloed data with real-time customer intelligence, putting the right product in front of the right customer, everywhere they meet their bank. More at thisisbud.com.